The Organisers of the 55th Cannes Lions International Advertising Festival on Wednesday announced the members of this year’s Direct Lions and Promo Lions juries.
While Nishad Ramachandran, Vice President and Group Creative Director, Contract Advertising has been selected as one of the Direct Lions Jury members from India, Roshan Abbas, Managing Director, Encompass will represent CANNES Promo Jury .
The Direct Lions jury, with 31 members is the largest jury in Cannes, will be chaired by Marcio Salem, President and Creative Director of Salem in São Paulo, Brazil. Armin Jochum, Chief Creative Officer of BBDO Stuttgart and Berlin, Germany, will lead the Promo jury. Judging of all entries will take place in the Palais des Festivals in Cannes during the Festival week with the winners of both categories being revealed on Monday 16 June.
“We have two great groups of skilled professionals, who as well as judging the creativity of the work, will also take into consideration the strategy, execution and results of the entries in these categories”, said Philip Thomas, Festival CEO.
Launched in 2002 and 2006 respectively, Direct Lions and Promo Lions have seen a steady increase of entries over the years with participation from around the globe.The 55th International Advertising Festival will be held 15-21 June 2008 in Cannes, France.
The International Advertising Festival – Cannes Lions – is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. Each year, over 10,000 visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another.
Over 25,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV,cinema, print, outdoor, interactive, radio, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. A Design category is being launched in 2008. A unique programme of high-profile seminars, workshops and keynote speakers, organised by some of the biggest names in the industry, are also presented.