New York ominic Proctor, Global President of GroupM, WPP’s media investment unit, in a press statement issued here has said that  the Primary motive for the merger is achieving scale in media buying. “This is an interesting move,” Proctor said.  “They are making it clear that a primary motive for […]

WPP announces that Kantar, its wholly-owned consumer insight and data investment management network, has acquired Sirius Marketing & Social Research Limited (“Sirius”), a leading full service market research agency in Bangladesh, which specialises in quantitative customised social and consumer research. Founded in 1995 by Amer Abdul Wahab, Sirius offers both […]

London : WPP   has announced that it has taken a stake in Muzy, Inc., an early-stage microblogging service focused on mobile content creation. Muzy has attracted over 20 million users globally and is adding more than 1 million new users each month. The investment is being made through WPP Ventures, […]

Dick Costolo, CEO of Twitter has said that marketers are leveraging the platform for brand insights, relevant real-time messaging, and customer research. Dick Costolo while reacting to the the partnership between Twitter and WPP, which was announced last week , said that Twitter has grown and the partnership will be […]

WPP, the world’s leading marketing and communications services group, topped the points tally at this year’s Dubai Lynx Awards. WPP recorded almost twice the number of points of its nearest competitor. Among the WPP winners was Y&R Dubai, named Agency of the Year for the third year running. Ogilvy Dubai […]

WPP announces that it has acquired the entire issued share capital of Okam Limited, the holding company of the Salmon Group (“Salmon”). With a unique combination of technical and business expertise, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands including Akzo Nobel, […]

WPP announces that its wholly owned companies Grey, G2 Worldwide and MediaCom have acquired the outstanding shares in three leading agencies in Bogota, Colombia. Grey, the global advertising agency network, has acquired the remaining shares in REP/Grey, one of Colombia’s best-regarded advertising agencies. G2 Worldwide, the digital and relationship marketing […]

Content-specialist Forward will join forces with tenthavenue bringing complementary skills to the other operating companies within the group – Spafax, Kinetic and Joule From 1st January 2013, Forward, the strategic content marketing agency, is to become a part of WPP’s tenthavenue. It is a move designed to bring Forward’s strengths […]

WPP announces that its wholly owned operating company, GroupM, WPP’s global media investment management arm, has acquired a majority stake in PLAY Communication Pty Ltd (“PLAY”), a leading experiential marketing agency based in Sydney, Australia. Founded in 2002, PLAY offers activation, sponsorship, digital and branding services. The company employs around […]

London: WPP , the world’s leading communications services group, has agreed to acquire a 20% stake in Globant S.A. (“Globant”). Globant is an emerging worldwide leader in providing both technical expertise and design and creative capabilities in the development of software products that can be applied to digital marketing campaigns […]