Post Tagged with: "traditional media"

Mobile, Social Media lead the digital media shift from traditional media

February 20, 2022 6:03 am0 comments
Mobile, Social Media lead the digital media shift from traditional media

As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA). Traditional mass media once offered marketers […]

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Ogilvy,CIC team up again to launch ’2012 Crisis Management in the Microblog Era’

January 19, 2022 10:09 am0 comments
Ogilvy,CIC team up again to launch ’2012 Crisis Management in the Microblog Era’

Shanghai: CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper, “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective […]

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