Post Tagged with: "traditional media ad spending traditional ad budgets would shrink"

B2C products expected to see highest growth in ad spend

March 14, 2022 7:45 pm0 comments

The shift from traditional media ad spending to digital continues unabated. That’s according to a Duke University Fuqua School of Business survey of US marketers commissioned by the American Marketing Association (AMA) and conducted in February 2013, reports eMarketer. As recently as August 2011, marketers expected traditional ad spending to […]

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