Post Tagged with: "tablet"

B2C Content Marketers rely on Cross-Device Functionality

June 17, 2021 5:38 pm0 comments
B2C Content Marketers rely on Cross-Device Functionality

Marketers risk missing consumers for broad chunks of time if they cannot push content to a digital device. eMarketer estimates that for 2014, those with access to the mobile internet will spend, on average, 2 hours 14 minutes on a smartphone, 2 hours 43 minutes on a tablet, and 2 […]

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Apps reaching more consumers via smartphone devices than tablet

April 29, 2022 5:31 pm0 comments
Apps reaching more consumers via smartphone devices than tablet

Smartphone applications ranging from news, health, shopping and music are being downloaded at up to three times the rate of their tablet counterparts, according to exclusive data from The Festival of Media Global’s insight partner, Kantar Media. The results are from Kantar Media’s latest proprietary TGI Clickstream study, with data […]

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