Post Tagged with: "Out-of-Home media"

Percept restructures Marcom Business, creates Percept One

July 21, 2021 5:43 pm0 comments

Percept has restructured and consolidated the manifold Marketing Communications Services into a single business entity effective July 2014. Previously, the Marketing Communications Services business of Percept spanned three separate verticals, namely Creative Services, Media Services and Other Marcom Services. The Creative Services vertical encompassed Advertising, Brand Marketing Consultancy & Communications, […]

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Kinetic launches OOH planning and placement tool ‘Aureus’

May 8, 2022 1:40 am0 comments
Kinetic launches OOH planning and placement tool ‘Aureus’

Kinetic, the world’s largest Out-of-Home media agency has launched its ground breaking Aureus system in Malaysia. This will be the first market deployment as part of a major global roll out. Aureus is Kinetic’s unique cloud hosted platform, specifically designed for all parties in the Out of Home media planning […]

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Kinetic adopts new ad serving platform for digital place-based media

January 21, 2022 5:10 pm0 comments
Kinetic adopts new ad serving platform for digital place-based media

New York : Kinetic, the world’s largest planner and buyer of Out-of-Home media, has adopted Spafax Networks’ SN: Xchange — an ad serving and reporting system for digital place-based media. The new-to-market platform offers near real-time campaign reporting, centralized creative sizing for multiple networks, and third-party auditing for discrepancy resolution […]

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