Smartphone video viewers to touch 87 million mark in 2014
Mobile video advertising serves several potential objectives and offers a number of possible benefits for marketers, including: It cuts through the clutter. “Multitasking is the enemy of branding. The requirements for branding include full-screen, immersive content,” said Ujjal Kohli, CEO at Rhythm NewMedia. “The stunning thing about tablets and smartphones […]
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