New Delhi: McDonald’s on Friday launched the next part of their Favourites brand campaign with a TV ad airing in both 60 second and 40 second formats. Created by Leo Burnett, the ad tells the story of a single Mum who makes the tough decision of asking her boyfriend, Dave, […]

MediaCom, one of the worldwide leading media agencies consolidates its operation in Colombia through the acquisition of Massive, a well-known local agency, strengthening its regional presence and reinforcing its service offering in this market. MediaCom Colombia will be led by CEO Paulina Parra, who with over 15 years of experience […]

Media businesses have already gone through a first wave of digital transition, and in the last few years, mobile has been the next frontier,reports eMarketer. Publishers have been tasked with deciding whether to offer their content on the smaller-screen devices—and how. This year will be a seminal one, marking the […]

New Delhi:The Cannes Lions International Festival of Creativity will accept entries into all 16 categories: Branded Content & Entertainment Lions, Creative Effectiveness Lions, Cyber Lions, Design Lions, Direct Lions, Film Craft Lions, Film Lions, Press Lions, Media Lions, Mobile Lions, Outdoor Lions, Promo & Activation Lions, PR Lions, Radio Lions, […]

Percept wins the mandate for managing the mega launch event of Dalmia Cement’s formal arrival in  North East. Dalmia Cement’s acquisition of Calcon and Adhunik Cement in North East India was a landmark event in the history of Dalmia Cement since it made the brand the largest player in the […]

Mumbai: ET NOW ,Business News Channel brand of Times Television,has announced an increase in its advertising rates by 100% owing to its consistent performance over the years. ET NOW is steadily increasing its market share and currently dominates the market. This week ET NOW garnered 60% market share(Source: TAM, CS […]

Mumbai:DraftfcbUlka announced the appointment of Trishay Kotwal as Creative Director. Trishaystarted off at Grey Worldwide as a trainee after completing his post-graduation in Mass Communication from The Delhi School of Communication. In a career spanning a decade he has worked in Delhi and Mumbai, with Enterprise Nexus, Alok Nanda and […]

Mumbai: 94.3 MY FM, India’s local FM network, recently won five awards at Golden Mikes Radio Advertising Awards 2012 for their remarkable performance in creativity & innovative client solutions. The 5 awards conferred to MY FM were in the domain of excellence in Promotions, Creativity, Innovations and Effectiveness. Delighted with […]