MarketsandMarkets forecasts the global social media analytics market to grow from $620.3 billion in 2014 to $2.73 billion in 2019. In terms of regions, North America is expected to be the biggest market in terms of market size, while Europe and Asia-Pacific (APAC) are expected to experience increased market traction […]

LinkedIn is a company undergoing massive transformation. It is moving from its roots as a business-oriented social network and becoming a business-to-business (B2B) content publishing platform, according to a new eMarketer report, “Marketing on LinkedIn: New Opportunities, but Old Issues Remain.” With that change comes a variety of new ways […]

Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars spent globally, according to eMarketer’s first-ever figures on worldwide digital and mobile advertising revenues at major internet companies. […]

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