Nearly 2.5 billion of the world’s 4.3 billion mobile phone users this year will be in Asia-Pacific—a share that’s expected to increase over time—according to eMarketer’s latest Global Media Intelligence Report produced in collaboration with Starcom MediaViast Group, which explores a region where internet access is often mobile-first, and considers […]

Asia- Pacific region will emerge as the second largest market in terms of digital ad spending by 2017. eMarketer’s latest Global Media Intelligence Report said that the region will grab 27.7 percent market share and will be second after US and Canada with an estimated market share of 35.7 percent. […]

New Global Media Intelligence Report highlights the state of media usage and ad spending for six major regions and 40 countries Global ad spending will rise 2.8% to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity, according to eMarketer’s latest […]