Post Tagged with: "engaging consumer sentiment"

Respond to online comments to maintain Brand Social Outreach

March 8, 2022 8:35 pm0 comments

The golden rule of engaging consumer sentiment appears to be “speak when spoken to.” Substantial majorities of consumers under 55 agreed that companies should respond to complaints posted in social media. But a recent survey option that elicited the broadest agreement was “companies should only respond to online comments made [...]

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