eMarketer estimates that this year, US spending on digital display ads will grow faster than any other format as companies in the digital display advertising ecosystem seek to further prove display a compelling storytelling medium for brands. Investments will hit $21.18 billion to claim 44.0% of all digital advertising—the second-largest […]

While creating unique, compelling video is critical to getting social shares, there is also a bit of science behind the phenomenon. Unruly Media looked at social video sharing during 2012 among the 200 most-shared brand videos and found that the first three days after an ad’s debut determined a lot […]

eMarketer estimates Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads. The bulk of Twitter’s ad revenue is expected to continue to come from the US—about […]

As consumers increasingly turn to their smartphones, tablets and PCs to shop online, they are using digital coupons to find new ways to stretch their dollars. The US recession helped boost the popularity of digital coupons in recent years. Yet even as the economy recuperates, digital couponing remains a widespread […]

Google’s stated mission is to “organize the world’s information and make it universally accessible and useful.” And recently it has extended that effort into the travel space, upending the online landscape for travel marketers, according to a new eMarketer report, “Travel Search Redefined: What Google’s Travel Content Means for Marketers.” […]

Slightly fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB Magazine. But an even larger number, 67.2%, will up digital investment, according to the survey, reports eMarketer. Web development was the most widely shared digital priority: […]

Media businesses have already gone through a first wave of digital transition, and in the last few years, mobile has been the next frontier,reports eMarketer. Publishers have been tasked with deciding whether to offer their content on the smaller-screen devices—and how. This year will be a seminal one, marking the […]

For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue, reports eMarketer. According to a September 2012 survey of US internet users conducted by Nielsen for the Cable & […]

Smart devices have quickly made inroads in the lives of internet users in Australia. eMarketer projects that smartphone penetration in the country will reach 54% of the population by the end of 2013. That is the second-highest smartphone penetration worldwide, behind only South Korea. Data from a September to October […]

Today’s kids aren’t the first to come of age with the internet and digital devices. But they are the first to grow up in households where usage is a routine part of family life, according to a new eMarketer report, “Kids Online: Digital Natives in Digital Homes.” eMarketer estimates that […]