Post Tagged with: "display advertising"

Display to surpass search advertising in 2015

February 18, 2022 5:47 pm0 comments
Display  to surpass search advertising in 2015

eMarketer estimates that this year, US spending on digital display ads will grow faster than any other format as companies in the digital display advertising ecosystem seek to further prove display a compelling storytelling medium for brands. Investments will hit $21.18 billion to claim 44.0% of all digital advertising—the second-largest […]

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Mobile display advertising demonstrates high user engagement

January 22, 2022 5:37 pm0 comments
Mobile display advertising demonstrates high user engagement

Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength. But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social […]

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