New Delhi: Genesis Burson-Marsteller (GBM), leader in integrated communications, specializing in public relations, public affairs, crisis communications and digital marketing, has  announced its strategic partnership with WordsWork, a young specialty communications advisory firm. Headquartered in New Delhi, WordsWork will now become one of the preferred partner’s in Genesis Burson-Marsteller’s integrated […]

Ethinos Digital Marketing will be the social media partner for the NASSCOM India Leadership Forum 2013. NASSCOM ILF will be held in Mumbai from February 13-15 2013. Ethinos’ role will include managing and monitoring NASSCOM ILF’s social presence during the event, etc. Mumbai, India, February 13, 2022 Ethinos Digital Marketing […]

Sanjay Leela Bhansali’ TV Debut Saraswatichandra is all set to scorch the TV screens on 25th Feb at 7:30 pm on Star Plus,every Mon -Friday. Saraswatichandra is a modern day adaptation of the book by the same name - a beautiful love story between Saraswatichandra and Kumud.  Since Romance lies […]

New Delhi: McDonald’s on Friday launched the next part of their Favourites brand campaign with a TV ad airing in both 60 second and 40 second formats. Created by Leo Burnett, the ad tells the story of a single Mum who makes the tough decision of asking her boyfriend, Dave, […]

Media businesses have already gone through a first wave of digital transition, and in the last few years, mobile has been the next frontier,reports eMarketer. Publishers have been tasked with deciding whether to offer their content on the smaller-screen devices—and how. This year will be a seminal one, marking the […]

New Delhi:The Cannes Lions International Festival of Creativity will accept entries into all 16 categories: Branded Content & Entertainment Lions, Creative Effectiveness Lions, Cyber Lions, Design Lions, Direct Lions, Film Craft Lions, Film Lions, Press Lions, Media Lions, Mobile Lions, Outdoor Lions, Promo & Activation Lions, PR Lions, Radio Lions, […]

Percept wins the mandate for managing the mega launch event of Dalmia Cement’s formal arrival in  North East. Dalmia Cement’s acquisition of Calcon and Adhunik Cement in North East India was a landmark event in the history of Dalmia Cement since it made the brand the largest player in the […]

Mumbai: ET NOW ,Business News Channel brand of Times Television,has announced an increase in its advertising rates by 100% owing to its consistent performance over the years. ET NOW is steadily increasing its market share and currently dominates the market. This week ET NOW garnered 60% market share(Source: TAM, CS […]