Post Tagged with: "consumer confidence"

China’s second to fourth tier cities hold key to the World’s economy :Ogilvy & Mather

January 7, 2022 1:50 pm0 comments

“China Beyond – Change & Continuity” book finds that branding strategies need to be based on emergent consumer confidence, their voracious appetite for change and new forms of consumption behavior driven by digital technology and e-commerce to profit from opportunity amongst small town consumers Shanghai: With 200 million households belonging [...]

Read more ›