Mumbai: Surat’s leading business house, the Rajhans (Desai-Jain) Group, has chosen ITSA as its communications partner. The mandate includes total brand, communication and touchpoint management for real estate, hospitality and entertainment businesses and the corporate brand. ITSA, along with its digital partner Dark Matter Asia will manage all current and […]

New Delhi: Burson-Marsteller, a leading global public relations and communications firm,  has released “Twiplomacy” an annual global study of world leaders on Twitter. The study shows that more than three-quarters (77.7%) of world leaders have a Twitter account and two-thirds (68%) have made mutual connections with their peers. “Twiplomacy” is […]

Mumbai: Aviva Life Insurance, today, announced the appointment of Rishi Piparaiya as Director – Marketing & Bancassurance. Rishi, who joined Aviva Life Insurance in 2009 as Director Bancassurance and Business Partnerships will now take on additional responsibilities for the Marketing function. In his new role, Rishi will be responsible for […]

Paris: The future of United Colors of Benetton is ever more colourful. Newly interpreted, color returns to the forefront in an iconic Spring/Summer 2013 fashion campaign which uses the original stories of a cosmopolitan team of ambassadors to illustrate United Colors of Benetton’s passion, innovation and openness to the world, […]

Shanghai: CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper, “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective […]

Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications […]

The diversified media, entertainment and communications group Percept Limited is planning to list it’s recently launch wholly owned subsidiary Percept Live at the overseas exchange with a valuation of $1 billion. Percept Live is a global entertainment company that focuses on creating intellectual properties in the three verticals of sport, […]

London: Celebrating 60 years of creativity this year, the Cannes Lions International Festival of Creativity has today opened for delegate registrations. Delegates can choose from a range of packages, including 7-day, 4-day and 3-day registrations, all providing access to unrivalled world-class content and stimulating exhibitions showcasing the best of global […]

London: WPP , the world’s leading communications services group, has agreed to acquire a 20% stake in Globant S.A. (“Globant”). Globant is an emerging worldwide leader in providing both technical expertise and design and creative capabilities in the development of software products that can be applied to digital marketing campaigns […]