Jockey has to stay in the ‘realm of the cool’ without ever compromising on its identity,international image, brand respect and values, said a Jockey brand manager. “Jockey has a very strong loyalty from existing consumers, and ‘we would like to renew the vows with them’, to once again remind them […]

Lufthansa Passenger Airlines, a leading European Airline in India announced the launch of its first television commercial for the Indian market. India is the first and only Lufthansa market worldwide to have a local television commercial. Lufthansa is also the only international airline operating in India to launch a complete […]

Tropicana, the world’s number 1 juice brand, known for its great tasting 100 percent Juices and fruit beverages range has launched a new campaign ‘It’s Good to be Alive’;  a global campaign that will be kick-started in India. The new campaign celebrates the goodness of being ‘Alive’ and is supported […]

Reebok India recently launched the ‘Fit2Kick’ campaign, in light of the 2014 FIFA World Cup. Running over a period of 4 weeks, the Fit2Kick campaign kick-started on June 12, 2021 and is designed specifically to drive the Reebok Fitness Philosophy towards the football and fitness communities. With each week being […]

Century Ply today launched its new advertising campaign “Khushiyon Ka Rangmanch”. The new TVC conceptualized by DDB Mudra, has an unconventional artist acting as the host (Sutradhaar) of the Ad i.e. Nana Patekar. The philosophy behind the campaign is to integrate the benefits of three offerings of the company i.e. […]

India’s food lifestyle channel, FoodFood, a single channel entity, reaches across 35 mn households in India. In addition to key MSOs across the country, the channel is available on all major DTH platforms - Videocon d2h, Airtel Digital TV and Tata Sky and digital platforms pan India. The brand today […]

Volini, India’s No. 1 doctor recommended pain reliever, launched a nine-day long digital campaign - ‘Volini Pat On The Back’ on March 01, 2014. Conceptualized and conceived by Volini, the idea was executed by WATConsult to a huge success, receiving 51,000 entries through ‘pats’. With the core idea of acknowledging […]

Carat Fresh Integrated, part of Dentsu Aegis Network and India’s fastest growing experiential marketing agency, executed the “U R Vital” mall activation for Revital in Mumbai, Delhi and Bangalore. Female celebrities reiterated the message and granting impetus to the initiative were Karisma Kapoor at Ambience Mall; Tisca Chopra made appearance […]

‘I love you Rasna!’, were possibly the first words chanted by the team of Studio Eeksaurus Productions Pvt. Ltd. when they won the Best Animated Ad Film (International) for their campaign on Rasna at the recently concluded FICCI, Best Animated Film Awards 2014. The award ceremony which is held annually, […]

Percept/H the advertising arm of Percept Limited carried out the creative duties for its client Arise which has recently bagged the sponsorship rights of Asia Cup 2014. Three TVC’s were conceptualized for this campaign. The first TVC opens with two constables chatting at a tea stall. One of them says […]