The vast majority of advertising creative is generated the same way it has been for decades: first a strict creative brief, followed by several rounds of presentations and approvals before the piece finally sees the light of day. Not only is this true in traditional media, but also online and [...]

Mumbai: After successfully establishing itself as a strong regional player in Central India with its channels BIG MAGIC and BIG RTL Thrill, Reliance Broadcast Network extends the BIG MAGIC lineage to strengthen its foothold in the regional markets with its new Bhojpuri Channel BIG MAGIC Bihar and Jharkhand. The Channel [...]

Leagas Delaney has won the advertising account for Cinco Jotas, also known as 5J, and Sánchez Romero Carvajal Jabugo - leading Iberian ham brands owned by Spanish food group Osborne. The agency will develop new strategy and positioning for the brands that builds on their reputation and heritage, deepening emotional [...]