New Delhi: McDonald’s on Friday launched the next part of their Favourites brand campaign with a TV ad airing in both 60 second and 40 second formats. Created by Leo Burnett, the ad tells the story of a single Mum who makes the tough decision of asking her boyfriend, Dave, […]

Media businesses have already gone through a first wave of digital transition, and in the last few years, mobile has been the next frontier,reports eMarketer. Publishers have been tasked with deciding whether to offer their content on the smaller-screen devices—and how. This year will be a seminal one, marking the […]

Mumbai: Draftfcb Ulka creates two new films for Tata Docomo - ATM and Nanchaku, as part of Docomo’s Network Campaigns. The TVC’s are created around the theme ‘Never leave speed to luck’. The objective of the campaign was to establish the network credentials of Tata Docomo through the promise of […]

New Delhi:The Cannes Lions International Festival of Creativity will accept entries into all 16 categories: Branded Content & Entertainment Lions, Creative Effectiveness Lions, Cyber Lions, Design Lions, Direct Lions, Film Craft Lions, Film Lions, Press Lions, Media Lions, Mobile Lions, Outdoor Lions, Promo & Activation Lions, PR Lions, Radio Lions, […]

New Delhi: Kurkure, India’s largest salty snack brand launches yet another exciting campaign introducing its first ever Extra Large- Super Saver pack. Available nationally in 180gms pack, priced at Rs. 30, it is being introduced with a quintessential ‘Kurkure twist’ and takes forward the new creative strategy of the Kurkure […]

Percept wins the mandate for managing the mega launch event of Dalmia Cement’s formal arrival in  North East. Dalmia Cement’s acquisition of Calcon and Adhunik Cement in North East India was a landmark event in the history of Dalmia Cement since it made the brand the largest player in the […]

Mumbai: ET NOW ,Business News Channel brand of Times Television,has announced an increase in its advertising rates by 100% owing to its consistent performance over the years. ET NOW is steadily increasing its market share and currently dominates the market. This week ET NOW garnered 60% market share(Source: TAM, CS […]

Mumbai:DraftfcbUlka announced the appointment of Trishay Kotwal as Creative Director. Trishaystarted off at Grey Worldwide as a trainee after completing his post-graduation in Mass Communication from The Delhi School of Communication. In a career spanning a decade he has worked in Delhi and Mumbai, with Enterprise Nexus, Alok Nanda and […]