Saatchi & Saatchi Colombia lahucnes new Trident Total Gum campaign

August 6, 2021 6:43 am0 commentsViews: 7

saatchi-saatchi-logoDon’t you just hate it when a police officer strides over to your car, and you know that they are going to reprimand you for your terrible driving skills.  In this witty ad for Triden Total Gum, a woman has had some difficulty parking her car, but after flashing a winning smile at the approaching traffic police officer, he succumbs to the power of her pearly white grin and lets her off.

The ‘Traffic Police’ campaign was created by Saatchi & Saatchi Colombia for Trident Total by General Creative Director: Juan Pablo Navas
, and Creative Directors Juan Carlos González and Margarita Olivar
.  Directed by Alejandro Carreño
, the production company was Los Notarios

Credits :

Advertising Agency: Saatchi & Saatchi, Bogota, Colombia
General Creative Director: Juan Pablo Navas
Creative Director: Juan Carlos González, Margarita Olivar
Copywriter: Juan Carlos González
Art Director: Margarita Olivar
Account managers: María Cecilia Arciniegas, Luis Miguel Ortíz
Director: Alejandro Carreño
Production company: Los Notarios
Producer: Nathalie Burnside
Production manager: Juan Pablo Bernal
Post-production: Dr. Pepe
Sound production: Laika Studio


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