Philips India partners Lakme Fashion Week

 psLIVE, Dentsu Aegis Network’s leading international brand experience agency enables an efficacious association between ‘Philips’ and ‘Lakme Fashion Week’.

psLIVE successfully managed the association between Philips and Lakme Fashion week which blended with Wendell Rodricks’s ‘POPOLOGY’ collection that was inspired by pop art where Philips provided a range of products offering a wide variety of styling options for men as well as women. As a styling partner, for the entire fashion week, all the models were exclusively styled and groomed using Philips range of products.

Philips India, the leading lifestyle brand for male and female grooming gadgets, showcased the styling prowess offered by its remarkable range of products during Wendell Rodricks’ show at Lakmé Fashion Week Summer/ Resort 2015. Making a comeback to Lakmé Fashion Week after 3 years, ace designer Wendell Rodricks presented his collection ‘POPOLOGY’ for Philips 2015 inspired by Pop Art for the eager fashion fanatics.

The exclusive collection by Wendell Rodricks represented unique, edgy and fearless styling which lies at the heart of the Philips Personal Care. In addition to this special show, Philips has associated with Lakmé Fashion Week as the ‘styling partner’ for the entire show with all the models being styled using Philips grooming gadgets.

Commenting on the association, Mr. ADA Ratnam, President – Consumer Lifestyle, Philips India said, “We, at Philips are very pleased to have associated with Lakmé Fashion Week, the ultimate fashion event in the country, and with the overwhelming response we have received here. This association contributes to Philips Personal Care’s aim of putting the power of self-expression in the hands of the youth in the form of high-tech yet easy-to-use grooming gadgets.”

Speaking about the association, Sidharth Ghosh – Vice President, psLIVE says, “Philips was the perfect fit for Lakme Fashion Week as it is a blend of style and poise. Ace designer Wendell Rodricks collection and Philips products absolutely complement each other. Our main aim was to successfully develop the association between Philips and Lakme Fashion Week and the result was evident on the ramp showcasing the POPOLOGY theme. We at psLIVE are extremely delighted to have conceptualized this association.”

The inspired creator of the collection, Wendell Rodricks commented on this association, “The POPOLOGY Collection is very close to my heart as it represents what it means to express oneself fearlessly! It’s edgy, it’s unique, and it’s nothing like you’ve ever seen… it just pops! This is exactly what made Philips Personal Care the Perfect styling partner for LFW and the inspiration behind my collection.”

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