OLX.in launches campaign to promote real estate vertical

New Delhi: Online classifieds site OLX.in is back with its new TVC promoting one of its major vertical - Real Estate .

Conceptualized by the leading Advertising Agency Saatchi & Saatchi, this creative lays emphasis on the significant usage of the Real Estate category on OLX.in for getting a perfect house or desired rented apartment. It showcases the underlying value proposition - “A perfect match is available on OLX, be it a buyer looking for a dream home or a seller wanting maximum return and response from a particular type of buyer only”. This is clearly implied through the “WahiMilegajo Mann Mein Hai, Sirf OLX.in Pe” affirmation.

Taking cue from this insight, the ad features a couple that enters a house with their kid. The man opens the gate and exclaims “Wahi Gate!” After taking a few steps within the house, the boy notices a swing in the garden area and utters “WahiJhoola!” This is followed by the appearance of an old Bengali couple standing at the railing of the balcony. Seeing the younger couple with their kid entering their home, they are ecstatic, “Wahiekbachhewala couple”.

The younger couple thereafter notice striking similarities to what they have always desired in their home and what they see in this house. Upon introducing himself to the old couple by mentioning “Myself ArindamChatterjee”,the old man seems delighted and expressespleasure to his wifeon getting a “Bengali” couple they were seeking as tenants. However, the man is still apprehensive and he asks the old man “MagarKiraya?”, and the old man happily reverts, “WahiPachhisHazaar” which is mutually agreeable to both the families. The ad concludes with a male voiceover saying “Wahimilegajomannmeinhaisirf OLX.in par”.

The connotation of the ad clearly inculcates the fact that getting the right product or price for your stuff is no more a daunting task. With just a click, a perfect match can be found on OLX especially when it comes to finding your dream home, a new tenant or the location and its facilities.

Amarjit Batra, CEO, OLX India stated, “Real Estate is becoming a fast moving category on OLX.in and is witnessing a huge increase in consumer transactions. Individuals are now using the internet to rent, sell or purchase property directly without involving middlemen. People have a requirement of a specific type of tenants or a house in a particular locality with ample facilities. Taking this insight, we aim at creating awareness for OLX.in as the most significant marketplace for Real Estate oriented transactions. This ad convincingly urges users to try out Real Estate category on OLX.in to which ensures the most desired requirements of Real Estate dealings be it finding a dream home, a desired lodger or a perfect landlord.”

The Chief Creative Officer of Saatchi & Saatchi, RamanujShastry says ‘ I love the insight that “You’ll find the perfect match on OLX” In today’s world, sales promises are looked at with skepticism.What you see is what you don’t get. Real estate is probably the most glaring example of that. And it’s quite a delight to find exactly what you’ve been promised. The ad dramatizes this singular advantage of OLX in a humorous and entertaining manner”.

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