NDTV Ethnic appoints Paroma Sen as Head,Marketing

NDTV Ethnic has announced the appointment of Paroma Sen as the Head of Marketing. Paroma comes with over 13 years of experience in product/brand marketing and digital marketing, having spent 12 years in the US.

As the Head Marketing at Indianroots.com, Paroma will strategize and conceptualize innovatively to cater to the domestic and international markets.

Speaking about her appointment, Rahul Narvekar, CEO Indianroots.com said, “We are very pleased to have Paroma on board. Indianroots.com has exploded on to the Indian fashion scene in the last year, pivoting, reinventing, and stabilizing through a marketplace model. We are on a strong growth trajectory, and with Paroma’s diverse experience, I am confident that she will further consolidate our position in the Indian market and scale the business to the next level. I would like to welcome her to the team.”

Commenting upon her appointment, Paroma Sen, Head of Marketing, Indianroots.com said, “Ecommerce continues to dominate the Indian consumer mindset, enabled by widespread mobile and data connectivity. Indianroots.com has carved out an impressive space in this dynamic ecosystem in an incredibly short amount of time. I look forward to taking the company through the next milestone of building a wider footprint and expanding scale. Exciting times ahead!”

Paroma formerly headed Digital Marketing at Karbonn Mobiles and IndiaHomes.com, a real estate firm serving customers through e-commerce.Paroma returned to India in 2013 and spent one year in the philanthropy domain, working with LGT Venture Philanthropy’s portfolio organizations in New Delhi. Paroma has an MBA from Berkeley (Haas), MA (Advertising) from UT Austin and MS (Computer Engineering) from UT Austin.

Indianroots (an NDTV venture) is driven by a vision to connect or reconnect Indians to their roots by delivering heritage and style like never before. With a handpicked selection of high-end designer wear, hand crafted home linen, exquisite accessories and more, IndianRoots is a selectively curated online marketplace where global Indians can come together to shop, share and fall in love with the best ethnic products our country has to offer.


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