Narayan Devanathan appointed National Planning Head, Dentsu Marcom

August 30, 2021 6:04 pm0 commentsViews:

Mumbai: As the first in a series of several senior-level appointments to be announced shortly, the Dentsu India Group today announced the appointment of Narayan Devanathan as National Planning Head, Dentsu Marcom. Based out of the Group’s India Headquarters in Gurgaon, Narayan will be a key member of the new leadership team at Dentsu India Group. His primary responsibilities will involve leading strategic planning for current and prospective clients across Dentsu Marcom offices in India.

Narayan joins from Euro RSCG where he was Chief Strategy Officer. Over his 19 years in the business, Narayan has worked across capacities in planning and copy with leading advertising agencies in India and the United States. Prior to Euro, Narayan was Senior Planning Director at Ogilvy & Mather India. He has also worked with US based Cramer-Krasselt and Admerasia, New York.

Narayan’s diverse category experience includes FMCG, automobiles, banking and financial services, beverages, fast food retail, technology, healthcare, home and kitchen ware, outdoor sports mobiles, commercial HVAC, real estate, personal care, pharmaceuticals, crafts and apparel, steel, travel, petroleum products, dotcom and mobile telephony to name a few.

Commenting on the new appointments Rohit Ohri, Executive Chairman, Dentsu India Group said, “It’s an exciting time for us at Dentsu India Group. We’ve triggered a transformation, a new beginning and a reinvigoration of our India presence. Narayan will partner Titus Upputuru and Hiroshi Omata to lead Dentsu Marcom to its next phase of growth. The width of Narayan’s experience and passion for the creative work will be invaluable for Dentsu India.

On joining Dentsu Marcom, Narayan Devanathan said, “Over the years, I’ve figured the 3 principles that I work best by are honesty, simplicity and collaboration. In the new scheme of things at Dentsu India, that’s what I’m looking to harness as the head of strategic planning - to help create a fantastic future for brands, together with my agency, Dentsu Marcom and client partners. After some terrific stints at American and Indian agencies, I guess I’m hoping to find love in Tokyo too.”

Among the key brands Narayan has helped build include the Reckitt Benckiser portfolio (Dettol, Strepsils, Lysol, Mortein, Airwick, Harpic, Easy Off Bang, Veet, Vanish, among others), Fair & Lovely (digital for Unilever), Sprite, KFC, American Express, GE Healthcare, Mitsubishi Motors, Baskin Robbins, IBM, Motorola, Cisco, Teacher’s (Beam Global Spirits), Hennessey, New York Life Insurance, Pramerica Life Insurance, MetLife, Corelle, Corningware, Pyrex, GNC, WD-40, Bombardier Recreational Products.

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