India Gets the first myMAX 2K, 3D Screen with XT sound

Mumbai : Inspire Multiplex Pvt. Ltd. (IMPL) is announcing the unveiling of “My Cinemas” at Kandivali. Inspire Multiplex is providing the ultimate entertainment experience that centerpieces large format digital with bigger screens, uncompressed real sound, and luxurious in-theater seating for cutting edge presentation and the definitive enjoyment of the audiences.

With the Thakur Cinemas being revamped as My Cinemas, the area is becoming one of the first in the nation to offer theater goers the exciting new 2K, 3D Largest Screen with XT sound.

My Cinemas has a seating capacity of 668, offering movie goers the interiors of international standards, optimum mix of recliners and luxury seating, high levels of hygiene, varied food & beverage options and most importantly high and consistent service standards. For a community that loves great sound and the quality of presentation, the technology of the new cinema will be fully appreciated.

myMAX takes you to never imagined frontiers of entertainment with a 70 foot wide screen.It unlocks new dimensions of wonder that awaken the senses, leaving you spellbound. myMAX makes you feel the full emotional impact of the visionary creators’ dream. We’re talking of 35 trillion colours & 45 bit resolution here!!!
The myMAX brand focuses on highest-quality, most immersive motion picture entertainment. As the myMAX theatre network grows, so does the visibility of the myMAX brand. While myMAX remains committed to highest quality movie experience, the Company is rapidly expanding its commercial theatre network.

The XT Sound experience is unique and powerful with its 3 way XT sound system for critical sound reproduction in large cinemas with maximum output and minimum distortion using the Aperture Bi-Radial technology. The system at peak produces a power of more than 20,000 watts RMS. Images of immense size and striking clarity, sound so clear and deep you can feel it.
XT Sound, uncompressed digital, wrap-around sound is simply unsurpassed in depth and clarity. The system delivers exact volume and quality at every seat throughout the theatre. From a small drop of rain to a massive clap of thunder, you’ll hear every shade and subtlety, regardless of where you are sitting

2K Digital:It’s a DCI Compliant D Cinema which makes My Cinemas capable of showing 3D movies. My Cinemas is committed to provide state of art 3D Active technology through 2K Digital technology for all their properties.

My Cinemas are opening their next property in Q4 2010, in Bulgaria with four screens at a shopping mall in Pleven Bulgaria. The Company is also sizing up the markets in Romania and Turkey. In India My Cinemas shall be launching their next property in Holy City of Haridwar in Q1 2011. My Cinemas targets to have 300 Screens in the next 3 years.

The success over the past year of 3-D releases for features like ‘Avatar’ and ‘Alice In Wonderland’ proves that audiences are not only willing to pay a premium for the new DIGITAL experience, but they are demanding it. My Cinemas gives the full capability to provide our audiences with the technology and total luxury that brings theater going to a new level with its low cost tickets.”

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