ET Now attains 56% English Business news channel segment share

February 19, 2022 8:02 am0 commentsViews: 9

e_t_nowMumbai: ET Now has attained a commendable 56% market share this week and thereby retained the top spot in the English Business news channel segment. It is leading the viewership with a triumphant 56% market share (Source: TAM, CS AB M 25+,All India 1 Mn+,3rd– 9th February, relative share of viewership) while CNBC TV 18, NDTV Profit and Bloomberg TV gathered 38%, 5% and 1% respectively.

ET Now is also the clear leader this week in comparison to the General English news channels. The GRPs indexed at NDTV 24X7 calculated for ET NOW stands at 290(Source: TAM, CS AB M 25+,All India 1 Mn+,3rd – 9th February, relative share of viewership)which is more than that for CNN IBN and NDTV24X7 put together which stand at 173 and 100 respectively.  The average GRPs indexed of 4 weeks for ET NOW indexed at CNN IBN stands at 293(Source: TAM, CS AB M 25 - 44,All India 1 Mn+,13th January – 9th February, relative share of viewership) as compared to CNBC TV 18 and CNN IBN which stand at 172 and 100 respectively.

This success of ET Now was due to its combination of distinctive business shows, exclusive interviews and analysis. The top shows of this week are Buy Now Sell Now- The stock Game, Tomorrows Trades, Buy Now Sell Now-Weekend, Hot Stocks, Traders20 (T20), Investors Guide, First Trades and Business Day. The top interviews and discussions include Tee Time and The Market Makers with Dharmesh.

Stay tuned to the leading business news channel - ET Now for more stock tips, trading strategies, market moving stories and exclusive interviews.


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