comScore Expands Presence in Asia Pacific Region with Key Hires

April 23, 2022 3:18 am0 commentsViews: 10

Singapore: comScore, Inc.  has responded to strong growth in its Asia Pacific (APAC) business with the addition of several senior executives to its APAC team. Kerry J Brown has joined as vice president, sales for Southeast Asia; Cai Fang as vice president, sales for China and Kate Palmer as account director for Australia. These three seasoned managers bring more than two decades of digital media experience to their new roles at comScore.

Along with these additions, two experienced comScore executives, Victor Cheng and Yosuke Maekawa, have been promoted to head Greater China and Japan, respectively. In addition, Harry Guo came onboard in 2012 as director of comScore Marketing Solutions for China. As of April 2013, Kedar Gavane and Samantha Oh have both been promoted to senior director roles. Mr. Gavane has been instrumental in making India comScore’s fastest growing market. Ms. Oh heads the Account Management team in Asia and has expanded comScore’s client servicing capabilities to serve the expanding number of clients in the region.

APAC now accounts for more than 40 percent of the global internet population and includes some of the fastest growing digital markets. Mass adoption of connected mobile devices and social media have turbo charged the digital economies across the region, which is translating to increasing opportunities for marketers to reach and engage with their audiences online, and a corresponding increase in demand for comScore’s services.

Joe Nguyen, comScore senior vice president, APAC said: “Asia Pacific is an important, fast-growing region for comScore and we are very excited to infuse our APAC team with some excellent new talent that will be able to build on our existing momentum. We look forward to continuing to bring our clients high-quality digital products and exceptional client support that deliver value for their businesses.”


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