Consumers respond to Facebook’s aggressive push into mobile in 2012

January 14, 2022 4:56 pm0 comments
Consumers respond to Facebook’s aggressive push into mobile in 2012

Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia. The two US sites that averaged the greatest number of monthly unique visitors were web giants [...]

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JWT’s 100 Things to Watch in 2013

December 31, 2021 3:43 pm0 comments
JWT’s 100 Things to Watch in 2013

New York :JWT, the world’s best-known marketing communications brand, today released its annual list of 100 Things to Watch for the year ahead. “Our list spotlights developments that are bubbling up across sectors, including travel, technology, food, retail and sustainability,” says Ann Mack, director of trendspotting at JWT. “It also [...]

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Millward Brown releases ten emerging digital media trends

December 12, 2021 8:13 pm0 comments
Millward Brown releases ten emerging digital  media trends

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10 Trends That Will Shape consumer mind-set in 2013

December 6, 2021 8:29 pm0 comments
10 Trends That Will Shape consumer mind-set in 2013

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Trends for 2013: 'Big Data' Gets Bigger

November 30, 2021 9:46 pm0 comments
Trends for 2013: 'Big Data' Gets Bigger

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Trends for 2013: Content, Context Vie for Supremacy

9:38 pm0 comments

One way marketers can contend with nonlinear media consumption and a reformulated path to purchase is through content creation. Consumers not only respond to content, but also seek it out. In effect, content is the grease that turns the wheels of media.Most content marketing aims to drive pre- and post-sales [...]

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