Latest Research Report From the University of Dayton and TriComB2B Also Indicates Initial Purchase Price Becoming Less Important Dayton: The latest research from TriComB2B, a B toB Magazine Top 150 agency, and the University of Dayton found that business-to-business (B2B) decision makers in the considered purchase process are twice as […]
Media Planning
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Mothers Key to Holiday Shopping Campaigns : eMarketer
Are mothers the key demographic to reach to ensure a successful holiday shopping season for retailers? They might be....
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CTR and leads generated still key metrics in auto industry
From the moment original equipment manufacturers (OEMs) began investing in web properties, marketers have used data...
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How to use viewability to buy media
Intro: Online advertising gurus are gung-ho about the double digit growth in the digital ad industry but the question...
Media Buyers to increase investments in site, search and Facebook Exchange re-targeting
More media buyers are putting online display and search money to ads served to consumers based on their previous digital behavior. Media-buying platform Chango found that in February 2013, over half of media buyers surveyed in the US, Canada and the UK planned to increase their investments in site, search […]
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