Mobile advertising as effective as desktop :BBC Survey

February 21, 2022 4:49 pm0 comments
Mobile advertising as effective as desktop :BBC Survey

BBC World News and BBC.com/news have today released the results of a global study - the first of its kind - examining the usage of mobile devices by consumers around the world. A BBC World News global survey results reveal the increasing importance of smartphones to affluent consumers and demonstrate […]

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Half of Indian retail apparel consumers buy online:PWC Study

January 30, 2022 3:45 pm0 comments
Half of Indian retail apparel consumers buy online:PWC Study

New Delhi:In India nearly 50% of retail apparel consumers buy online to get better deals and variety, proving that digital channels are now an integral part of the shopping experience for customers. Bollywood continues to be the fashion standard with nearly 40% consumers looking to famous celebrities for purchase decisions. […]

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Global ad spending to rise 2.8 percent

September 25, 2021 6:01 pm0 comments
Global ad spending to rise 2.8 percent

New Global Media Intelligence Report highlights the state of media usage and ad spending for six major regions and 40 countries Global ad spending will rise 2.8% to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity, according to eMarketer’s latest […]

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Generation Next critical of marcoms industry says Social media , digital agencies will vanish in 10 years

May 28, 2022 4:27 am0 comments
Generation Next critical of marcoms industry says Social media , digital agencies will vanish in 10 years

Pan-European survey of 2,000 marketing students reveals current generation don’t believe they are  ‘digital natives’ . Over 80% think stand alone social media and digital marketing agencies will disappear within ten years as the channel becomes a discipline for all marketers.70% believe marketing landscape will be ‘dominated’ by Content Marketing […]

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Twitter may earn $308.9 million mobile ad revenue in 2013

March 29, 2022 5:11 am0 comments
Twitter may earn $308.9 million mobile ad revenue in 2013

eMarketer estimates Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads. The bulk of Twitter’s ad revenue is expected to continue to come from the US—about […]

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Google’s Travel Content Revamps Marketer Landscape: eMarketer

January 30, 2022 4:57 pm0 comments
Google’s Travel Content Revamps Marketer Landscape: eMarketer

Google’s stated mission is to “organize the world’s information and make it universally accessible and useful.” And recently it has extended that effort into the travel space, upending the online landscape for travel marketers, according to a new eMarketer report, “Travel Search Redefined: What Google’s Travel Content Means for Marketers.” […]

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