MakeMyTrip Extends Brand Promise to ‘Hotels Unlimited’

April 3, 2022 2:08 am0 comments
MakeMyTrip Extends Brand Promise to ‘Hotels Unlimited’

Hyderabad: MakeMyTrip, India’s leading Travel Company announced its focus on the Hotels business by extending its Brand Promise to ‘Hotels Unlimited’. Last-Minute Hotel Deals are a boon for last-minute and spontaneous travel plans. MakeMyTrip has tied up with top Hotels and branded properties to provide discounted inventory under Last-minute deals. [...]

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PepsiCo Creates Sport Marketing Package to Maximize IPL Value

March 26, 2022 1:15 am0 comments
PepsiCo Creates Sport Marketing Package to Maximize IPL Value

New Delhi : PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the ‘Exclusive Pouring Partner’ for the upcoming Pepsi-IPL 2013 tournament. After winning the title sponsorship for the biggest annual sporting event in the subcontinent, PepsiCo’s partnership with almost all participating teams further demonstrates [...]

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Samsung on the rise, Is Apple on the wane?

March 21, 2022 3:52 am0 comments
Samsung on the rise, Is Apple on the wane?

In 2012, the battle between Apple and Samsung took place on a global stage, both inside and outside of courtrooms. What makes this turf fight particularly interesting is the dependency these two titans have on one another.  After all, Samsung is Apple’s biggest parts supplier, yet its fiercest competitor in [...]

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Cultural Traction 2013 report:Tech brands making most powerful connections with consumers

3:37 am0 comments
Cultural Traction 2013 report:Tech brands making most powerful connections with consumers

The global study into the impact of culture-led marketing, shows that tech brands are making the most powerful connections with consumers, accounting for six out of the top ten places in the ranking. And by achieving high levels of ‘cultural traction’, these brands are ensuring they stay more relevant to [...]

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Tata BlueScope Steel unveils a New Corporate Identity

March 19, 2022 5:11 pm0 comments
Tata BlueScope Steel unveils a New Corporate Identity

Tata BlueScope Steel, a joint venture between Tata Steel and BlueScope Steel has announced launch of a new logo for its corporate brand and its coated steel business. Speaking about the new logo, Harish Pathak, Managing Director, Tata BlueScope Steel said, “The new logo represents our coated steel business and [...]

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Hema Malini launches Zaitoon Tara vegetable oil brand

March 18, 2022 6:22 pm0 comments
Hema Malini launches Zaitoon Tara vegetable oil brand

New Delhi: Tara Health Foods Ltd, a well known name in oil & animal feed market, launched its unique blended edible oil Zaitoon Tara for the first time in India today with veteran Bollywood actress Hema Malini, unveiling the product here. Hema Malini, the official brand ambassador of Zaitoon Tara [...]

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