Tecate Light launches TV and digital campaign

March 25, 2022 11:36 am0 comments
Tecate Light launches TV and digital campaign

Tecate Light, cervezas con carácter, has launched its latest advertising campaign, ‘Born Bold’. The campaign will run for the next 42 weeks and includes radio, OOH, PR, immersive digital and #BornBold social activations in Spanish and English, and for the first time ever, the Black Eagle will take flight on […]

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Isobar bags Barbeque Nation digital mandate

11:27 am0 comments

Barbeque Nation has roped in Isobar, Dentsu Aegis Network’s full service digital agency, to reach out to the active and fast growing social communities in India with skilful communication strategies. This partnership is in line with the restaurant chain’s ethos that stresses on innovation and creativity to satiate food lovers […]

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Carat to handle Garuda Polyflex Foods account

11:18 am0 comments

Soon after adding Dixcy Textiles to its client kitty, Carat, the independent media communications specialist from the Dentsu Aegis Network, has bagged yet another win. The agency has been roped in to handle the media duties of Garuda Polyflex Foods (GP Foods). Carat won the account in a multi-agency pitch. […]

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Carat to handle Dixcy Textiles’s account

March 24, 2022 4:31 pm0 comments
Carat to handle Dixcy Textiles’s account

After witnessing an extremely successful year in 2014 only to be ranked as the No 1 media agency in India in the New Business League (published by R3), Carat is surely in no mood to slow down. Dixcy Textiles, the producers of the national brand Dixcy Scott, is the latest […]

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Mobile to claim 72% US Digital Ad Spend by 2019

3:13 pm0 comments
Mobile to claim 72% US Digital Ad Spend by 2019

Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. […]

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ZEDO Expands Biz in Singapore,Australia

March 23, 2022 12:18 pm0 comments

ZEDO, the leading global ad platform partner for publishers and advertisers, has announced the opening of new offices in Singapore and Australia. Under the leadership of Anmol Arora, Managing Director, APAC, the offices will offer innovative ZINC ad formats to agencies and agency trading desks across the market. “After successfully […]

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Retailer Advertising boosts sales in 2014

March 18, 2022 3:57 am0 comments
Retailer Advertising boosts sales in 2014

Retailer participation in Free Standing Insert (FSI) coupon events and digital coupons distributed on retailer websites benefitted from double-digit increases in 2014 versus 2013, up 11.8 percent and 16.5 percent respectively. During this same period, retailer feature ad pages increased 4.2 percent while overall retailer advertising among Consumer Packaged Goods […]

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iTV Network launches new brand campaign

March 16, 2022 4:00 pm0 comments
iTV Network launches new brand campaign

iTV Network, the fastest growing news network launches a mega brand campaign for the first time since its inception covering all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications-The Sunday Guardian and Aaj Samaj. Starting March 16th, Monday iTV Network […]

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Everymedia Bags Zee Talkies Digital Duties

March 12, 2022 5:30 pm0 comments
Everymedia Bags Zee Talkies Digital Duties

Everymedia Technologies Pvt. Ltd. has recently bagged digital duties for Zee Talkies, Movie Channel of Maharashtra. As per this mandate, Everymedia will be responsible for their Social Media and Digital PR duties. Zee Talkies is one more addition to the long and illustrious list of clients for Everymedia that has […]

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The new Center Fresh goes Endless

March 4, 2022 5:46 pm0 comments
The new Center Fresh goes Endless

Continuing with their tradition of innovation, Perfetti Van Melle India have now launched Center Fresh Endless. With its unique blue and white stripes, the product promises long lasting freshness. Commenting on the launch, Nikhil Sharma, Director marketing, said “Long lasting freshness is a very relevant benefit in the gums category. […]

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