Reviews Turn Social Media into Gift Guides

November 27, 2021 9:59 pm0 comments
Reviews Turn Social Media into Gift Guides

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Webchutney launches Pepe Jeans campaign

November 23, 2021 7:59 pm0 comments

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Percept Activ rolls out campaign for Canon PhotoMarathon 2012

November 22, 2021 6:26 pm0 comments

Percept Activ, the brand activation arm of Percept Limited managed the on-ground activities of Canon PhotoMarathon 2012 in New Delhi at Kalkaji Public School, Kalkaji, New Delhi on November 4, 2012. The event held on November 4, 2021 is a subset of the extremely acclaimed Canon Photo Marathon Asia 2012.The [...]

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More Advertisers, Formats Bring More Money to RTB

November 21, 2021 7:55 pm0 comments

Real-time bidding (RTB) is thriving. The programmatic buying technology will account for 13% of total US digital display spending this year, eMarketer estimates, or $1.95 billion.One reason for RTB’s fast growth is that more publishers and advertisers are getting into the game. Once used primarily to auction off remnant inventory [...]

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PepsiCo India bags the ‘Title Sponsorship’ of The Indian Premier League

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CPG video ads boost recall, favorability, purchase interest most on mobile

November 20, 2021 11:29 am0 comments

Evidence for the effectiveness of mobile advertising keeps rolling in—and goes beyond clickthroughs and any question of “fat fingers” vs. real engagement.Research from video ad network AdColony and Nielsen found that mobile video ads for CPG brands were more effective across a variety of brand health metrics than ads on [...]

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Yatra.com launches a sequel with its holiday’s TV campaign

November 19, 2021 5:49 pm0 comments

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Yatra.com launches a sequel with its holiday’s TV campaign

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New Delhi:Yatra.com, one of the leading online travel portals today announced the launch of its TV campaign bringing back superstar Salman Khan as Mr. Yatra. The campaign will emphasize on leisure holidays and will showcase the best deals that will be available to you this season only at Yatra.com. Taking [...]

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Most new agency opportunities are digital

November 16, 2021 12:58 am0 comments

It shouldn’t come as much surprise to advertising agencies looking for new business that the best opportunities are in digital marketing, according to one study.RSW/US, a business development firm targeted toward agencies, surveyed marketers about how they learned about ad agencies—and agencies about what marketers are looking for. More than [...]

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Angel Broking launches ‘We for you’ campaign

November 13, 2021 10:05 am0 comments

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