Carat bags Popees Baby Care’s Media duties

Carat, the independent media communications specialist from the Dentsu Aegis Network, is surely on a winning spree. After adding the likes of Sony India, Dixcy Scott and Garuda Foods to its client kitty just last week, Carat has bagged one more media account to boost its client roster.

The agency will now handle the media mandate of Popees Baby Care products that manufacture the finest natural clothing for newborns and kids in the age group of 1-6 years. Carat will handle the account from its Kochi office. It won the account in a multi-agency pitch. Maxus was the incumbent on the account.

Popees is a Kerala based company founded by Shaju Thomas, a young and passionate entrepreneur with the vision to bring the finest and most fashionable children’s clothing into the mass consumer market. The company, which began in the year 2005, has various brands under its portfolio including Ourkids, Pomees, Junior Popees and Vanchris.

Shaju Thomas, Managing Director of Popees Baby Care says, “We welcome Carat Media to the Popees family as we look forward to making brand Popees more reachable to our customers, keeping the vision of the company intact. Carat’s differentiated media approach made us re-think about our overall media strategy and we decided to make our journey along with the dedicated Carat team.”

Adds Joydeep Raha, senior VP - Carat South, “We are delighted and honored to have Popees on board as our esteemed client. Our Carat Kochi team, led by Mr Ananth Narayan, did a remarkable job in demonstrating customized solutions in line with their tasks. We look forward to partnering with Popees to take them to new heights in the future.”


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