Bloomberg announces three-year partnership with Hyundai

Bloomberg has announced a three-year partnership with Hyundai Motor Company to create a new global television series on the world’s most exciting art personalities. Starting in May, ‘Brilliant Ideas’ will air on Bloomberg Television and profile a living contemporary artist in each half hour episode, with 25 episodes each year over three years.

“This is an extremely unique collaboration with Hyundai to create a new show that takes viewers deep into the world of art, design and creativity and features some of the most fascinating artists in the world today,” said Justin B. Smith, CEO of Bloomberg Media Group. “Bloomberg’s multi-platform experience and ability to develop compelling content for the world’s most influential people will ensure the program makes an impact around the world.”

The ‘Brilliant Ideas’ program is designed to deliver groundbreaking ideas of living artists from all over the globe. It will be shot in multiple locations around the world to explore the true impact of their stories.

Wonhong Cho, Hyundai Motor Company Executive Vice President, said, “Art may be an exclusive experience, but the road to it should be open to everyone. We believe that our partnership with Bloomberg and the launch of ‘Brilliant Ideas’ will further extend the boundaries of creativity and connect the international audience with art.”

Hyundai Motor has been a strong supporter of the arts, reflecting its deep commitment to foster innovative interaction. In recent years, Hyundai Motor has announced global initiatives with MMCA (National Museum of Modern and Contemporary Art) in Seoul, Tate Modern in London, and LACMA (Los Angeles County Museum of Art) in Los Angeles to support the global art community and encourage the public to enjoy art.

‘Brilliant Ideas’ in its first year will feature a stellar line up of internationally acclaimed artists including English sculptor and ceramic artist Grayson Perry, American sculptor Michael Joo, New Zealand sculptor and installation artist Simon Denny, English sculptor and installation artist Cornelia Parker, Japanese visual and installation artist Mariko Mori, Indian painter NS Harsha and Swiss visual artist Pipilotti Rist.

Content from the ‘Brilliant Ideas’ program series will appear across Bloomberg Media, including Bloomberg Television and other digital platforms.


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