Big FM's show Take it Easy enters third year

Chennai: 92.7 BIG FM celebrates the start of the 3rd year of Chennai’s best laughter show ‘Take it Easy’, with its host RJ Balaji. His effortless manner of providing laughter on radio has made ‘Take it Easy’ into a humorous entertainment show and has since become a stress buster for the audiences in Chennai.

To celebrate the success of ‘Take it easy’ with RJ Balaji, Kiruthiga Udhaynithi, Actor Kushbhoo, and Director Aishwarya Dhanush were present at the event.

Interestingly besides phone in’s and emails, listeners can now reach out to RJ Balaji with an app. This customized application developed by an RJ Balaji fan, Mr. Harishankar, who is an IT professional, is a special Android app for RJ Balaji, called ‘RJ Balaji Application’ which will enable Balaji to reach out to his listeners at any time, besides the allocated radio spot. By far this is the first ever application for an RJ.

RJ Balaji’s blast of laughter with his quick, effortless and sarcastic boy next door image made it easy for the show to complete two years successfully and is now entering its third year on-air. The Show has not only won the hearts of the audiences but also awards and recognitions. The Reliance Broadcast Network Limited (RBNL) picked up a total of 7 Awards in Indian Excellence in Radio Awards 2012, out of which Chennai’s RJ Balaji bagged 2. Balaji won the Awards for RJ of the Year (Tamil) and Best Programme Broadcast after 11am (Tamil) for his hilarious ‘Take it Easy with Balaji’ show which airs every Monday to Saturday from 5 pm to 9 pm.

RJ Balaji’s light hearted humor with his ‘Cross Talk’ segment has caught the fancy of net savvy Tamils across the world. The Fan following of the show and RJ Balaji got over 1 crore hits in social media across 197 countries, this includes 1 crore+ Sound Cloud hits, 7.5 lakhs profile visits, 66,000 Facebook fans, and 2 million YouTube hits.

On this occasion, Kiran Thangarajan, Cluster Head 92.7 BIG FM, said. “It’s a proud moment for 92.7 BIG FM that ‘Take it Easy’ and RJ Balaji has got such an amazing fan following. Now in its 3rd year, we have got an Android App for RJ Balaji, from an admirer, will surely take us to new heights. I want to congratulate RJ Balaji for his achievement and wish him all the luck”.

RJ Balaji added ”It feels good that ‘Take it Easy’ has completed two successful years and is now entering its third year. Harishankar, who developed and made me the proud owner of an Android App has enabled me to connect with all of you. It is even more incredible to know that this is the first ever application for an RJ. I am very thankful to 92.7 BIG FM, who gave me an amazing platform to explore and to connect with Chennaiites and Tamilians across the world in a humorous way. Also I wish to thank all my listeners who made ‘Take it Easy’ such a big hit.

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