BBC launches #brumvotes to engage with younger audiences

BBC WM has launched #brumvotes - a local digital service which aims to engage younger people in the run up to the General Election.

The service, which is targeting young people in the city aged 18 to 30 years old, is focusing on the key issues that matter most to young voters in Birmingham. #brumvotes is aiming to help young voters make sense of a wide range of election issues and the voting process as well as encouraging interaction through sharing social media content and comments.

The #brumvotes content is a mix of stories, ranging from serious to humorous and upbeat in tone, often stories already covered by BBC WM, BBC Midlands Today and BBC News online, repackaged and rewritten in a way that is attractive to younger audiences.

The #brumvotes team will also deliver original political stories and coverage aimed specifically at a younger audience of voters in Birmingham.

A brand new ‘pop-up’ local website to host #brumvotes content has launched at alongside social media feeds on Twitter, Instagram and Tumblr as well as a YouTube channel to distribute this content. Using social media, the team working on #brumvotes will deliver the content in a clear, relevant and compelling way for young people - story by story, video by video, picture by picture.

There are also plans to organise local activity to inform young people about the election and the key local issues; explain how the election can affect their lives; and give them the chance to feed back on our #brumvotes service working together with BBC Outreach and local partners in the city.

Gareth Roberts, Head of Local Radio Development, says: “BBC WM already has an excellent track record in providing local political news and insight to older audiences in Birmingham. #brumvotes is about making that journalism relevant and useful to voters aged 18-30. Birmingham is one of Europe’s youngest cities and we hope #brumvotes gives thousands of first- and second-time voters the information they need before deciding where to put their cross on 7 May.”

To view some of the latest content from #brumvotes and for further details please visit the #brumvotes website at:


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