Articles by: Swati Arya

Posterscope creates OOH campaign for Goodricke’s Roasted

May 26, 2022 4:35 pm0 comments
Posterscope creates OOH campaign for Goodricke’s Roasted

Adda (Gossip) and Cha (Tea) are the two most indispensable elements when it comes to life in Kolkata. Therefore, Goodricke – along with its leading Darjeeling Tea Brand - Roasted, has always worked hard to keep this true spirit of Adda up and high wherever there is a gathering. This […]

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Cohn & Wolfe appoints Megha Sharma as AMD, India

4:12 pm0 comments

Cohn & Wolfe, a leading brand communications agency, today announced the appointment of Megha Sharma as Associate Managing Director, India. Sharma, who has led the Delhi office for the past three years, will now also oversee the Mumbai office, with responsibility for client and employee development, as well as new […]

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BBC’s combined global audience touches 308 million mark

May 21, 2022 5:19 pm0 comments

New figures unveiled today show the BBC has a weekly global audience of 308 million people. This represents the combined measured reach of international BBC content – both news and entertainment – for the year 2014/15 and is the first time this figure has ever been measured in this way. […]

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Grey Healthcare Group acquires minority interest in PARx Solutions

May 20, 2022 2:33 am0 comments

WPP has announced that its wholly-owned operating company Grey Healthcare Group (“ghg”), a leading healthcare communications services company, has acquired a minority interest in PARx Solutions, Inc. (“PARx”). PARx has built a platform designed to support physicians and pharmacies as they manage prescription prior authorization requirements that are put in […]

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Thomas Cook India rolls out new TV Campaign

May 19, 2022 11:49 am0 comments
Thomas Cook India rolls out new TV Campaign

Thomas Cook (India) Ltd has launched its new TV campaign, #HolidaySortedHai. The TVC aims to capture the last minute hassles travellers have to endure and how having a one-stop solution offering end-end holiday services can be such a relief. The film opens with actor Anand Tiwari as a traveller narrating […]

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Maxus launches two day media festival Melt 2015

11:21 am0 comments
Maxus launches two day media festival  Melt 2015

It’s that time of the year when advertising, media and marketing professionals will congregate to celebrate the 1st edition of Melt 2015, a two day festival of creativity, advertising, media, digital and marketing industry. India’s most promising marketing communications brand Maxus along with Metalworks, (the global R&D division Maxus Global) […]

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Maxus India bags Silver at Festival of Media Global awards

12:49 am0 comments

Maxus India were recently awarded the silver trophy for ‘best use of mobile’ with their campaign for Tata Tea ‘The Power of 49’at Festival of Media Global awards. The campaign invited the women of India to join celebrities in telephone, mobile web, online debates and Google hangouts, utilising all aspects […]

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Priya Sahgal’s political Take on #MODI365

May 16, 2022 3:41 pm0 comments

This weekend on NewsX, ‘Cover Story’brings politicians’ roundtable on completion of one year of Modi Government. Watch Senior Executive Producer Priya Sahgal speaking to BJP’s Siddhartha Nath Singh, Congress’ Madhu Yashki, NCP’s SupriyaSule and BJD’s Kalikesh Singh Deo as they engage in a debate over the highs and lows of […]

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Modi’s One Year :CNN-IBN,IBN7 announce programming lineup

3:37 pm0 comments

One year ago, Narendra Modi- the longest serving BJP Chief Minister created history when he won a massive mandate of 282 seats in General elections and formed the first single party majority Government in three decades. Taking charge, Modi Government undertook a series of administrative measures with a vision of […]

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Discovery Kids targets Summer Holidays

May 13, 2022 5:55 pm0 comments

Discovery Kids will offer unlimited excitement to kids during the summer holidays with a new season of its biggest India series – KISNA. Starting 10th May, kids can watch new adventures of KISNA and his friends Radhika, Suddi, Ballu and Toto as they battle the evil king Durjan and his […]

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