The International Indian Film Academy’s (IIFA) 15th Annual Weekend and Awards generated an estimated $26.4 million in total visitor spending, giving an immediate financial boost to Hillsborough County and making a positive, long-term impact on the destination’s brand. The multi-day event attracted an estimated 30,000 visitors who generated $19.9 million […]

psLIVE, an experiential marketing agency from the Dentsu Aegis Group, has been appointed as the PR agency for the businesses of B4U Music, Movies and the newly announced Relativity B4U Joint venture. The win followed a multi-agency pitch. The account will be handled out of psLIVE’s Mumbai branch. B4U Music […]

Network18 Group managing director Raghav Bahal has bid adieu to the company, sources told Media Newsline. Earlier the company CEO, COO and CFO had resigned.

Percept Activ, the brand activation arm of Percept Sports and Entertainment recently celebrated Mothers Day with Cloudnine Hospitals by executing ‘Cloudnine Mummamia! 2014’,  a festival to celebrate motherhood at Jaymahal lawns in Bangalore on May 11, 2014. The core idea was to celebrate “mothers’ to be” and young mothers giving […]

Discovery Networks Asia-Pacific (South Asia) won four awards at the PromaxBDA India 2014 held in Mumbai yesterday, in Best Innovative Marketing Idea and Best Documentary Promo categories. The company received Gold for Best Innovative Marketing Idea for Animal Planet – connecting with millennial: Yeh Mera India.  Commemorating India’s 67th year […]

DuPont The Power of Shunya, a branded content and activation initiative received four prestigious gold medals at the recently held Direct Marketing Association India (DMAi) Awards. DuPont The Power of Shunya won golds in categories as diverse as creativity in direct response, branded content, the craft of animation, and effectiveness. […]

The Cannes Lions International Festival of Creativity offers a wide range of unequalled multi-platform learning opportunities to complement the extensive week-long seminar programme and themed Brazil and Innovation days. A record 41 agencies will appear on The Forum stage, from big names such as JWT, Mother and Goodby, Silverstein & […]

Percept Activ, the brand activation arm of Percept Sports & Entertainment successfully executed the Avon Stars Convention 2014 in New Delhi, wherein 600 top achievers from Avon India’s family were invited to be honoured and felicitated. Avon, the company for women – a tagline appropriately used as they encourage the […]

Bharti Airtel Limited (“Bharti Airtel”), a leading global telecommunications company with operations in 20 countries across Asia and Africa, today announced the appointment of Srikanth Karra as Director - Human Resources for its India & South Asia operations. Srikanth will report to Gopal Vittal, MD & CEO – India & […]

Discovery Channel is coming with its self-produced brand new series Manhunt , featuring former Navy SEAL Joel Lambert in an extreme version of hide-and-go-seek. With this show Discovery Channel is all set to thrill its viewers as they can see Joel rescuing himself from the world’s most elite tracking team […]