Articles by: admin

Google Introduces Product Listing Ads in India

June 17, 2021 2:56 pm0 comments
Google Introduces Product Listing Ads in India

Mumbai: Everyday, millions of shoppers use Google search as a starting point to research and discover products to purchase online and offline. To better serve these shoppers, Google India is introducing a new ad format in India called Product Listing Ads. This new format connects users to rich product-information such […]

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World Ad Market to witness a fall in total media ad spending

May 3, 2022 12:27 pm0 comments
World Ad Market to witness a fall in total media ad spending

eMarketer has lowered its estimates of worldwide total media ad spending slightly since last forecast in December 2012, when it predicted advertisers would spend closer to $520 billion that year. The revision comes as figures from major media buyers, research firms, and investment banks—whose ad spending estimates are each tracked […]

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Carat campaign wins Festival of Media Global 2013 Award

May 1, 2022 4:18 am1 comment

ASOS’ #Bestnightever by Carat Global Management has been awarded Campaign of the Year at the Festival of Media Global 2013 Awards, which was celebrated at a gala dinner in Montreux last night. The social media commerce campaign, which saw fashion trendsetters Azealia Banks, Ellie Goulding and Charlotte Free star in […]

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94.3 MY FM hike advertising rates by 20 percent

April 22, 2022 1:14 pm0 comments
94.3 MY FM hike advertising rates by 20 percent

Mumbai: MY FM has announced an increase in its advertising rates to the tune of 20%. The decision to hike rates was taken to address the current inventory crunch and comes as a reflection of changing market dynamics, with advertisers – both retail and national, realizing the effectiveness and efficiency […]

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MakeMyTrip launches IPL themed TVC campaign on Hotel Deals !

April 18, 2022 5:19 pm0 comments

New Delhi : India’s leading online travel company, MakeMyTrip launched an IPL themed TVC campaign highlighting their hotel services. The new TVC campaign extends MakeMyTrip’s brand promise from Memories Unlimited to Hotels Unlimited, by showcasing the brand’s strength and value-proposition of ‘widest range of Hotels with Best deals’. The TVC […]

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Saatchi & Saatchi China creates ‘The Aged Care’ campaign

April 4, 2022 3:10 am0 comments
Saatchi & Saatchi China creates ‘The Aged Care’  campaign

A triptych of three beautiful film vignettes of Chinese family life have been created by Saatchi & Saatchi China for CCTV, the state-owned TV station in China. Titled ‘The Aged Care’, the public service campaign touches the heart strings, and appeals to people to spend time with their relatives. Beautifully […]

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Cannes Lions announce Creative Effectiveness ,Film,Innovation, Press and Titanium & Integrated Juries

2:28 am0 comments
Cannes Lions announce Creative Effectiveness ,Film,Innovation, Press and Titanium & Integrated Juries

New Delhi: The Cannes Lions International Festival of Creativity has announced the line-up of the first five juries participating in this year’s event for the Creative Effectiveness, Film, Innovation, Press and Titanium & Integrated Lions categories. Commenting on this year’s appointments, Philip Thomas, CEO of Lions Festivals, says, “The work […]

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Nigella Lawson returns to TLC with Nigellissima

2:05 am0 comments
Nigella Lawson returns to TLC with Nigellissima

New Delhi: Nigella Lawson returns to TLC with Nigellissima , a new series that showcases the essence of Italian food. In Nigellissima , Nigella presents simple ways to bring the spirit of Italy into the kitchen and onto the plate using ingredients easily available from any supermarket. Nigellissima  premieres on […]

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PepsiCo Creates Sport Marketing Package to Maximize IPL Value

March 26, 2022 1:15 am0 comments
PepsiCo Creates Sport Marketing Package to Maximize IPL Value

New Delhi : PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the ‘Exclusive Pouring Partner’ for the upcoming Pepsi-IPL 2013 tournament. After winning the title sponsorship for the biggest annual sporting event in the subcontinent, PepsiCo’s partnership with almost all participating teams further demonstrates […]

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Tablet Ownership Increases, Will Pay TV Audiences Follow?

March 22, 2022 7:25 pm0 comments
Tablet Ownership Increases, Will Pay TV Audiences Follow?

Most pay TV subscribers in North America have no concrete cord-cutting plans, at least for now, according to a February 2013 study by video discovery platform DigitalSmiths, reports eMarketer. Just 4% planned to cut cable or satellite service in 2013, and a relatively minor 1.3% planned to abandon pay TV […]

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