ZOD! , Talenthouse Innovative crowd sourcing platform to engage audience

Mumbai: ZOD! has partnered with Talenthouse, the world’s largest creative collaborative  platform, to roll out a  unique initiative called The ZOD! Knight – which searches for the next face of ZOD!

This provides an opportunity to the male modeling talent across India to gain exposure and recognition in the fashion industry. The final winner will emerge from the entries after being judged by Mr. Suresh Natrajan – India’s premier fashion photographer, Mr. Haresh Moorjani – Creative Director @ Draft FCB ULKA, Mr. Karan Shetty Marketing Manager ZOD! Club Wear and Talenthouse.
Speaking on the launch of The ZOD! Knight, Mr. Imraan Surve, VP Marketing, ZOD! Club Wear said, “The Talenthouse India team is pioneering a novel idea of sending out a ‘Creative Invite’ digitally in India which has a perfect fit with the ZOD! Ideology of being at the cutting edge of media that is relevant to young minded people.”

“ZOD! Club Wear has been built on being trendy and fashionable both from the range we bring to the market and the medium we use to communicate. We have used the digital medium very effectively since inception way back in 2002”, said Mr. Salman Noorani, MD, Zodiac Clothing Co Ltd.

Mr. Arun Mehra, CEO, Talenthouse said, “Globally we have changed the way several brands like Nokia, Adidas, F1 Rocks , etc Interact with their audiences whilst also providing them with new innovative ideas. This collaboration is an incredible opportunity for ZOD! to engage with the fashion and lifestyle industry”.

About ZOD!

ZOD! was launched in Feb. 2002 from The House of Zodiac with a unique positioning of “Club Wear”. A differentiated product line and category breaking marketing initiatives made ZOD! Club Wear the fashion window for branded men’s shirts in India. ZOD! is available at over 600 retail counters across India.
The brand has won 4 awards at the CMAI – APEX Awards
•    Ad Campaign of the Year 2005
•    Most Promising Brand Of The Year 2004
•    Brand Launch of the Year 2003
•    Emerging Brand of the Year 2003
“Best Media Strategy” at the EMVIES 2003 – The Ad Club Awards
Global Award For Brand Excellence 2009 in “Digital Advergaming – Lifestyle Products Category”

About Talenthouse India

Talenthouse is an international platform that provides emerging talents and aspiring performers, artists and creative individuals with opportunities to work with leading artists and brands. Talenthouse has been associated with globally renowned artists like Paul McCartney, Lady Gaga, Maroon 5, Justin Timberlake, Rihanna, Naomi Campbell, Rod Stewart, Brett Ratner, Queen, Kylie Minogue and many more. It is the only platform to boast of over 50,000 artists and a 40-member outreach across the globe

Talenthouse India, a part of Reliance Entertainment Pvt. Ltd., based in Mumbai will oversee growth and business in India and Southeast Asia. It will focus on nurturing fresh and creative talent in the country and provide opportunities for collaboration at international level as well.  Talenthouse will connect with artists across film, fashion, music, photography & art on collaborative projects and embrace artists at entry level.

For further details please contact:
Urvika Pandey
i9 Communications (Account Executive),
9619193217
urvika@i9c.in

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