For the first time, the social media world has gathered to witness a new era of awards given to those topics that have dominated computer screens across the country over the past year. Zeta Interactive, a leading full-service, interactive marketing agency, today announced the categories and finalists for the First Annual Zeta Buzz Awards. The finalists announced today represent a wide array of the top people, places and things that have proven to be the year’s hottest Internet topics by having achieved the most “buzz” in the online community. The awards will be given in recognition of receiving the highest rating from Zeta Interactive’s social media mining tool, Zeta Buzz.
The buzz rating is determined through Zeta Interactive’s Zeta Buzz technology, which is a Web-based, user-driven social media mining tool that instantly taps into the more than 100 million blogs, message boards and online communities within the Internet’s social media landscape. By measuring the volume of posts generated by a specific topic and factoring in the positive or negative tone of those posts, Zeta Buzz is able to assign a numerical rating to a certain subject, and rank it within its vertical market.
“The 2008 Zeta Buzz Awards provide a snapshot of public opinion that shows the most popular topics of the past year and gives an idea of what people will be focused on as we move into 2009,” said Al DiGuido, CEO of Zeta Interactive. “By using Zeta Buzz technology, we’re able to capture trends and topics of interest in order to identify how one company’s brand identity stacks up against the competition. In today’s economic environment, this information is crucial to any marketing campaign looking to effectively target the right demographic and maximize their ROI.”
Zeta Interactive has used the Zeta Buzz technology recently to measure buzz surrounding popular current event topics and social trends such as the Presidential election, the financial crisis, sports and entertainment events, holiday shopping patterns, and many other topics of public interest. A growing number of organizations rely on the technology to collect vital business and competitive intelligence to help drive decisions regarding their brands and products.