The Videocon Group has awarded its media duties to ZenithOptimedia. The account , according to sources ,is estimated to be in the region of Rs 200 crore and has been won after a multi-agency pitch. The names of the participating agencies couldn’t be ascertained, but a number of major players fought it out.
The account spans across Delhi and Mumbai across multiple business units of the Videocon Group such as consumer electronics and home appliances, DTH services, mobile handsets, Planet M and mobile services.
Prior to this, the brand carried out its media planning and buying through Confidence, the in-house media division of the group. Videocon is expected to launch a new brand identity, developed by international brand consultancy Interbrands, by the end of June 2009.
Speaking about the win, Philip Talbot, Regional CEO, ZenithOptimedia Asia, said, “We are all delighted to be working with such a successful and ambitious Group as Videocon. We are confident of our expertise to facilitate them meet their local, regional and indeed global ambition. This is very exciting time for India and progressive players like Videocon to set their site on continued expansion. ZentihOptimedia in India has spiralled great heights in a very short span of five years with the help of best tools and talent and of course a sense of desire to achieve.”
Ambika Srivastava, CEO, ZenithOptimedia, said, “We are glad to have won the Videocon business against immense competition. The team has worked very hard to present the best solution to client’s ambition of leading the expansion route. We feel extremely honoured by the trust and confidence Videocon’s team has reposed in us, we are committed to delivering and continuously improving the return on investment (ROI) on Videocon media investments.”
Source: Bombay Adclub