ZenithOptimedia, a unit of Publicis Groupe, has bagged media duties of ‘MicroMax, apioneer in creating life-enhancing mobile phone solutions and wirelesstechnologies’ along with ‘Bharat Hotels, a leading hotel company from India,presently offering fourteen luxurious hotels, under ‘THE GRAND’ banner.’
Bharat Hotels had invited ZenithOptimedia for a singleagency pitch where as for Micromax; it was a multi agency pitch. ZenithOptimediawould be offering services such as ‘strategic focus and superior rates’ and‘planning, buying & digital focus’ to Micromax and Bharat Hotels. The new account adds to an alreadyimpressive portfolio comprising brands like Allied Domecq, Aviva, BritishAirways, Emaar MGF, Fidelity, Haier, Hewlett-Packard, Hyundai, India Today, INXMedia, LVMH, Ministry of Tourism, Nestlé, Oberoi, Patronas, Prévention Magazine,Puma amongst many others.
Commenting on winningof the accounts, Ms. Ambika Srivastava, CEO, ZenithOptimedia said” We are delighted to win theseaccounts and confident of providing them services which they are lookingforward to. Both the clients have great potential and have unique and distinctroles to play in shaping the future of their respective industries.”
ZenithOptimedia(ZO) is one of the world’s leading global media services and iscommitted to delivering to clients the best possible return on theiradvertising investment. This approach is supported by a unique system forstrategy development and implementation, The ROI Blueprint. A suite ofproprietary ZOOM (ZenithOptimedia Optimisation of Media) tools have beendesigned to add value and insight at each stage of the communication process.
The ZenithOptimedia Village enablesthe widest range of communications opportunities and skills to be broughttogether to ensure the most powerful connections are made with consumers.
Zed Digital capabilities extend beyond interactive media buying into the fullarray of digital communications. The applications cover a vast range ofservices from online media, search engine and e-mail marketing, to technologydevelopment and hosting, interactive kiosks and signage, and e-commerce retail,as well as across the PC, mobile, OOH (out of home) and TV platforms. Theexperience of Zed Digital in the global market spans beyond mediaplanning/buying and integrates creative strategy with proprietary tools andtechniques and has registered a huge growth over last 2 years.