Gurgaon : ZenithOptimedia has announced that Satyajit Sen, (Managing Director North), will be promoted to CEO from immediate effect.
Ambika Srivastava will continue to guide the agency in her new role as Chairman, in addition to her other major duty as Chairman of the Vivaki Media Exchange.
India is a strategic market both for businesses and brands worldwide and ZenithOptimedia’s client acquisitions are testimony to media agency’s hallmark – The ROI Blueprint. With the latest addition of USHA international business to its client roster, ZenithOptimedia India has reached the magical number of USD 100mn for new business acquisition in ZO India for 2009. This game-changing milestone makes it a strong contender for the top slot amongst media agencies in India.
Commenting on the promotions, Philip Talbot CEO of ZenithOptimedia APAC said, “In the five years since we launched ZenithOptimedia in India we have achieved phenomenal success due to the hard work and passion of the talented team of people Ambika put together in India. As we continue to grow and expand it is only right that we reward and promote those people who were instrumental in our success. Satyajit richly deserves this promotion and with Ambika’s guidance I am sure we will continue to achieve success. His profound knowledge and understanding of the Indian media market as well as clients businesses and deep insight of the challenges facing our industry has earned him a reputation as a trusted and respected leader.”
Steve King, CEO ZenithOptimedia Worldwide, said, “We are delighted that Satyajit will be leading ZenithOptimedia India into its next era of growth.
King continued, “On behalf of the entire Board, I would like to thank Ambika Srivastava for her unparalleled contribution towards the growth of ZenithOptimedia India. We are glad that she continues to be an invaluable resource for ZenithOptimedia and the Vivaki group.”
“This a very exciting opportunity for me. My new role involves taking on new challenges & carrying forward the thought leadership of ROI.” said Satyajit Sen. “Ambika has been a great leader who has created incredible benchmarks for us at ZenithOptimedia India and I am looking forward to carrying that legacy and taking this team to newer heights through stronger client relationships -current and new, and re-affirming our commitment to ROI.”
“I have a high regard for Satyajit having worked with him closely for more than 3years,” said Ambika Srivastava. His passion and commitment in ensuring that our clients continue to get superior ROI has today made ZenithOptimedia a very strong media agency. I am convinced that Satyajit will lead and build ZenithOptimedia as an agency providing the best ROI.”
As CEO ZenithOptimedia India, Ambika was instrumental in incubating the company since 2004. Under her leadership, the agency emerged as one of the top 4 Media agencies in India’s annual Brand Equity Reckoner listing. ZO also witnessed the launch of Zed Digital, Zenith Consult and NewCast, as well as the addition of new clients to its roster- The Discovery channel, Emaar MGF, Haier, Hyundai, Ministry of Tourism, The Oberoi Hotels, Times Business Solutions, Unitech Wireless, Videocon Group, to name a few.
In December 2008, Ambika took on a key responsibility as Chairperson of the Vivaki Media Exchange the media investment unit formed in 2007 to leverage the combined scale of Starcom MediaVest Group and ZenithOptimedia.
As managing director north and east of ZenithOptimedia India, Satyajit was responsible for delivering dramatic growth in business. His vast experience of over 19 years, spans diverse categories from telecom, financial and automobiles to FMCGs which include service brands such as American Express, Aviva Life Insurance, Bharat Sanchar Nigam Ltd to businesses like Nestle, Hyundai, Dabur, Reckitt Benckiser, Glaxo Smithkline, Proctor & Gamble, LG Electronics, Suzuki.