ZengaTV launches Windows 8 application

New Delhi: ZengaTV the leader in Digital TV (WEB and Mobile) with more than 22 million monthly unique users, today launched ZengaTV app for Windows 8 powered PCs and tablets. Windows 8 platform with its tiles based interface is the platform of choice for the next generation of desktop and notebook computers.

ZengaTV app is available on the Windows Store and can be downloaded free of cost. The app available globally features many live channels, video content, Bollywood movies, news and a lot more.
Commenting on the launch of the next evolution in Digital TV, Mr. Shabir Momin, MD and CTO, ZengaTV, said “We have partnered closely with Microsoft to deliver a truly immersive experience for users that leverages on the promise of Windows 8 platform. The ZengaTV App for Windows 8 will move towards providing an enhanced second TV replacement for users. We are committed to investing in R&D efforts and content variation to continually improve user experience.

Abhishek Joshi, CEO, ZengaTV, said “ZengaTV app is expected to acquire approximately 20 million users for ZengaTV in the coming year. With this launch, Windows 8 users will have access to more than 50k video songs and more than 18k movies through ZengaTV App. For the users ZengaTV will become the true platform for the largest range of free Indian and international video content (live and recorded) across devices and operating systems.”

Amrish Goyal, Director – Windows Business Group, Microsoft Corporation India Pvt. Ltd. said “With the ZengaTV app on Windows 8, we are offering a world class video experience to our users. The app experience is enhanced by the unique User Interface on Windows 8 powered devices. We are excited about this addition to the array of exciting Windows 8 apps available on the platform.”

ZengaTV app for Windows 8 PCs & tablets offers many unique features. The content is displayed in the globally acclaimed Modern UI design with live tiles. The app offers users touch screen capability and content which can be accessed with just a touch of a finger providing a truly seamless experience while watching favorite channels.

Delivering an immersive user interface with Social media integration, the latest ZengaTV viewer features Dynamic categories with search optimized directory listings. Personalized playlist viewing helps users create their own channel lists of favorites. Advanced app design offers HD viewing and faster in-app browsing for Live TV, movies and VOD sections along with pause and play for VOD and movies.

The app also supports many advertiser friendly features including support for Rich Media, Preroll videos, and Ad wrapping technology that allow ads to be played at launch and closure of app. Robust data generation for extensive Ad tracking & monitoring and compatibility with most Ad networks are bonus.

ZengaTV services are accessible across all internet connected devices through WEB and WAP.

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