Zee Network, the leader in Asian Entertainment across UK & Europe, has now tied up with India’s No 1 music channel ETC Music, which is also a part of Zee Network Worldwide.
Zee Muzic, Zee Network’s premier music channels is donning a new look. Bollywood will now take centre stage in the new programming format of Zee Muzic, where viewers will have a non-stop diet of the latest and the best in Bollywood videos and Bollywood centric shows. New shows which were earlier only available in India will now also be avaliable in Europe.
Being a step ahead of its competation, Zee Muzic will also be showcasing top music content from ETC Music, which is India’s No.1 Bollywood Music channel. Thus, Zee Muzic’s new programming format will offer more Bollywood music than any other channel.
According to Shaney Burney, Head of Programming – Zee Network Europe “Zee Muzic’s programming initiatives are a direct result of the continuing and accelerating demand for Bollywood Music. Now with such a fantastic line up of never seen before shows, Zee Muzic promises to set the standard for music in the UK. Similarly, the Zee Network team is also dedicated in establishing new standards in programming content over our other channels”.
With Zee Music going Bollywood, viewers will now be able to enjoy the very latest videos in Hit List, Top Gear, Mix Masala and Dance Dance. Music and fashion fans will also continue to enjoy Trendz Setters – a weekly review of the latest fashion trends. With After Hours viewers can get a flavour of the hot and happening Indian party circuit whereas Wild 10, hosted by Rohit Roy, is the leading Chart Show for top 10 Bollywood and Indi Pop videos.