Mumbai: Zee Khana Khazana, India’s first 24 hour food channel has attained the numero uno spot in the food and life style category. With 1214 Avg- GTVT (‘000s), Zee Khana Khazana has left behind other channels for the second week in a row. Zee Khana Khazana is in the number one position in Hindi speaking Markets, TG – F (15-44 yrs), SEC AB Digital households.
The brand new content is fresh, simple and showcases ease in replicating cooking methods and dishes at one’s home. Through this exercise, the channel aimed to become the one-stop shop for ‘simple yet delicious’ cooking with its engaging and instructive approach. With chefs of great repute and interesting concept based shows, Zee Khana Khazana has managed to scale new heights. The channel has been reaching out to their audiences with various mall activations, contests and interesting opportunities to be a part of some shows.
A delighted Amit Nair, business Head Zee Khana Khazana said “We are very pleased with the audience response to our channel. It is indeed a humbling experience to see our recent brand refresh and repositioning exercise beginning to yield fruit. We have some more exciting shows / events lined up for our viewers and look forward to endearing ourselves with our unique and refreshing content.”
All the shows on Zee Khana Khazana are interactive with the audience being offered the chance to get in touch with the channel’s Chefs / Anchors via a call or SMS or email thereby taking the engagement level a notch higher. The channel web site also sports a fresh new look, with an easy to navigate interface and acting as a one stop shop for recipes and a food guide.
Zee Khana Khazana is currently available on Dish TV, Videocon D2h and across all digital cable homes in the country. It will soon be available on other DTH platforms as well.