Zandu Pharma forays in IPL to promote brands

Zandu Pharma has announced that it will make a foray in IPL and promote its brand through some iconic players of the Mumbai Indians team which includes master blaster, Sachin Tendulkar, ace pacer, Zaheer Khan, spin doctor, Harbhajan Singh and all rounder Sanath Jayasuriya amongst others.

Zandu Pharmaceutical never ceases to hog the headlines. Close on the heels of coming under Emami’s umbrella, Zandu is now all set to ride on the brilliance of the Indian Premier League team Mumbai Indians for the ongoing Twenty20 cricket tournament in South Africa. Zandu Pharma will make a foray in IPL and promote its brand through some iconic players of the Mumbai Indians team which includes master blaster, Sachin Tendulkar, ace pacer, Zaheer Khan, spin doctor, Harbhajan Singh and all rounder Sanath Jayasuriya amongst others.

Commenting on the partnership Mohan Goenka, Managing Director, Zandu Pharma and Director, Emami Group of Companies, said “Cricket is worshiped in our country and what better opportunity we could look at than to be associated with IPL. This affiliation will also provide an exclusive platform for Zandu to reach out to the thousands of cricket fans across India”.

Zandu Pharmaceutical Works Ltd will be an associate partner of Mumbai Indians team in the IPL for 2009 and 2010 and promote its brand through various marketing campaigns. Zandu will have the right to utilise Mumbai Indians’ logos and marks in its advertising and communication.

The Zandu brand name will be embossed on the top right of the uniforms of the players. The company will retain the right to use the images of these players in advertising and promotion for exclusive campaigns.

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