ZAAZ , a full-service, interactive web agency, announced today that it has been named the new Web Creative Agency of Record (AOR) by Sony Electronics Inc.
ZAAZ will be responsible for creative execution of Sony’s marketing and advertising through its brand marketing web sites. ZAAZ will also drive the use of analytics and usability data to inform and validate new creative executions. The AOR engagement consolidates the role once held by several other agencies.
“Our industry faces a new trend where companies are consolidating all their interactive strategy under one agency that can serve as a more holistic partner,” said Shane Atchison, CEO of ZAAZ. “It is with real excitement that we announce the selection by Sony. Adding this well-respected brand to our list of consumer and high-technology clientele carries a tremendous amount of weight, and is especially important in helping us to continue to draw top notch talent with diverse backgrounds in interactive design, development and analytics.”
ZAAZ serves a national client base, including marquee brand names like Converse, Microsoft, Helio and Ford Motor Company. The agency is known for its full-service capabilities, offering a spectrum of consultative interactive services from web strategy, creative direction and user experience to web analytics and optimization.
ZAAZ helps the world’s most powerful brands grow and thrive online with performance-driven design, analytics, and optimization services. As a full service interactive agency, ZAAZ provides web strategy, design, development, user experience, analytics, and optimization to Global 1000 companies including Microsoft, Sony, PR Newswire, Tom’s of Maine, Ford Motor Company, Converse, and others. Founded in 1998, ZAAZ has offices in Seattle, Portland, and Detroit.